Graphic design is representation of idea and messages using a set of symbols/icons, images and text. A graphic designer create and combine few elements like images, illustrations and text to visualize the idea and display the respective communication which says much more in a single liner tagline.
While visuals are often processed faster, text can provide greater understanding. Creating balance between text and visual content is a combination of understanding your work and the best method of delivery for content, audience expectation, weighting of elements and delivery.
The beginning of any design work should start with a basic task: 1. What are you trying to achieve with the design? 2. Once you know what you want to achieve, determining a medium for this portray message is also important.
Most common types of design tasks include creating education, sales, corporate identity, company branding, user interaction and engagement (like surveys, etc), loyalty or contact or call to action. While there are lots of other tasks, many come back to one or two of these basics.
Progress of the design depends on task and medium. It sets rules for the design such as size, shape and who will have access to it. These constraints will help you determine how much space you have for content in total, so you can think about the division of text and visuals.
It is important to think about a complete task and sub tasks for design. For example, When planning a business card, the design is simple and the main purpose is to show contact as outstanding. But you can expand the design by using both sides of a card. Similarly, website design may include multiple tasks that vary from page to page, changing the text to visuals ratio with every click.
Type of Elements
What kind of elements are you working with? Seems like an easy question, but many designers know they don’t always have the answer. The main element type of a design can determine the balance between text and visuals.
Striking that balance can be a simple as looking at the element you expect to have and whether it tends to be more visually focused or needs text for contextual understanding.
Types of elements that are more commonly visually represented include:
Commerce and sales
Ads for products
Apps and website homepages
Types of elements that are more commonly represented with text include:
Our focus has been providing quality, best price and quick service in the market. Our dedication is to providing high quality designs, we have developed into one of India’s best graphic designing company.